Ecommerce and Digital Marketing Manager
Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence.
Key Responsibilities
· Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
· Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
· Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
· Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
· Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
· Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
· Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
· Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
· Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.
Key Requirements
· Bachelor’s degree in business, marketing, data analytics, or a related field.
· Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts
· Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
· Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels
· Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
· Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
· Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
· Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
· Experience with A/B testing, and experimentation methodologies is a plus.
· Strong interpersonal skills and proven ability to network and build relationships.
· Strong critical thinking skills to assess client needs and propose effective solutions.
· Self-motivated and able to work independently.
We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.
Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience.
Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state/province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Blinds To Go. Building a great company…one person at a time.
...Dairy Farm Herdsman (6190) Location: South Dakota JobNumber: 6190 Dairy Farm Herdsman position available on an expanding 400 cow south west South Dakota family dairy farm. Must have at least one year of experience with AI, treating cows and giving IV, assisting...
...Grant Writer Location: Dallas, TX or Remote Duration: 6 months+ Remote: If located in Dallas-Fort Worth area, hybrid work 3x per week in office. The Grant Writer role will work on a dynamic team responsible for compilation, submission, and start to finish ownership...
...customers' toughest challenges and to meet the demands of a rapidly evolving global market. What You Will Do: Key material requests into SAP Accurately pick material from storage machines with specific SAP locations and batches Deliver material to...
...JOB RESPONSIBILITIES- Interventional Radiographer IR Full-Time Interventional Radiographer candidates will have the following job responsibilities: Specializes in Vascular Interventional Radiology technology, providing expertise, knowledge, and...
...Job Description Job Description Description: Description We are seeking a detail-oriented and highly organized Office Assistant with Billing expertise to support our administrative and billing processes. This role is ideal for someone with strong office management...