Job Description

Digital Marketing Specialist job at Virtual Work World. Delaware, OH.

Role

Digital Marketing Specialist

Contract

Full-time Remote Contractor (40 hours weekly / 160 hours monthly)

Business Hours

Hours Monday to Friday from 9 AM - 6 PM EST

Rate

$ 15 USD hourly / $2,400 USD monthly (salary is negotiable based on experience and location)

Availability to Start: Immediately

What You'll Do

As a Digital Marketing Specialist, you'll lead the development and execution of a fully integrated marketing strategy across multiple digital channels. Success in this role means driving brand visibility, engagement, and conversions through targeted campaigns, optimized content, and data-informed decisions. You'll manage omnichannel strategies, craft engaging content, run paid ads, and continuously refine efforts based on performance data.

Omnichannel Marketing Strategy (40% of Role Allocation)

• Develop and implement a marketing strategy that integrates social media, email, text, and lead nurturing to drive brand engagement and lead conversion.
• Manage a weekly content calendar across LinkedIn, Facebook, Instagram, and TikTok, ensuring platform-optimized, SEO-friendly content with a consistent brand voice.
• Use performance data from SEO, ads, and social platforms to refine strategy, improve engagement, and increase conversions.
• Deliver monthly reports with actionable insights and collaborate with cross-functional teams to continuously optimize digital efforts.

Content Creation & Social Media Management (30% of Role Allocation)

• Create engaging content, including graphics, carousels, infographics, and short-form videos using tools like Canva.
• Write compelling copy for posts, emails, blogs, and ads with strong hooks and CTAs.
• Monitor and engage with audiences across social media channels.

Paid Advertising & Performance Marketing (20% of Role Allocation)

• Manage and optimize Google and Meta Ads to maximize ROI.
• Run A/B tests on creatives, copy, and targeting to lower CPA and improve ROAS.
• Regularly analyze ad performance and adjust strategies accordingly.

Website Optimization & Ad-Hoc Marketing Tasks (10% of Role Allocation)

• Conduct monthly SEO audits and update site content to improve search rankings and user experience.
• Optimize on-page elements and metadata, implement backlink strategies, and refresh blog content to align with digital goals.

What You Should Have

• At least seven years of professional experience in digital marketing with a focus on strategy, social media management, SEO, content creation, and marketing funnels.
• Minimum two years of experience in B2B, SaaS, or software sales and marketing.
• At least one year of experience working remotely with a company based in North America, Europe, Australia, or the UAE.
• Proven ability to manage Google Ads and Meta Ads, focusing on campaign performance and ROI.
• Expertise in lead generation and automation using Go High Level or similar tools.
• Strong understanding of A/B testing methodologies and campaign optimization.
• Solid experience with WordPress or similar CMS platforms for content and site updates.
• Proficiency in managing LinkedIn, Facebook, Instagram, and TikTok for business.
• Excellent copywriting skills with a track record of writing high-converting marketing copy.
• Hands-on experience with Canva and basic video editing for short-form content.
• Familiarity with using AI tools like ChatGPT for content support.
• Analytical mindset with experience interpreting marketing data and adjusting strategies accordingly.

Technology Specifications

• Minimum 50 Mbps Internet Speed
• Windows 11 or macOS 15 Sequoia
• Minimum Intel i5 8th gen with 8GB of RAM or Apple M1 chip with 8GB of RAM
• Webcam and Headset
• Designated Office Space in your home

Nice-to-haves

• Prior marketing experience in the wedding or floral industry.
• Graphic design skills beyond basic Canva use.

Who You Are

We're looking for someone who:

• Brings creativity and strategic thinking to every campaign and project.
• Is proactive, self-motivated, and comfortable leading initiatives independently.
• Has excellent communication skills and can present ideas clearly to cross-functional teams.
• Is highly organized and able to manage multiple priorities at once.
• Makes decisions based on data and continuously seeks ways to improve performance.

Job Tags

Similar Jobs